#1 BESTSELLING SERIES

Turn Influence Into Predictable Revenue

Proven persuasion strategies used by Robert J. Smith, MFA since 1982.

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—Foreword by Ron Wallace, President of UPS International (Ret.)

Testimonials

What Leaders Say

“Don’t let this opportunity pass you by. It’s a game changer.”

Kevin Harrington

Original Shark, ABC's Shark Tank

“There is a vast difference between ‘opinion’ driven concepts and proven concepts. This series is an unparalleled business resource that provides results for serious executives.”

Roy Tucker

CEO, Adesso Marketing Group

5 Decades of Research and Proven Results!

Master the Art of Influence

What Changes When Influence Is Applied Correctly

Attract prospects who are ready to buy

Prospects who understand your value and are pre-disposed to do business with you.

Close larger deals with less resistance

Reduce sales cycles by up to 40%

Generate repeat business and referrals

Build a self-sustaining growth engine

Save time by eliminating guesswork

Proven systems instead of trial and error

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Why This Book

Why This Book Is Different

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Real-world persuasion strategies tested and measured, since 1982

Climate policies

Focus on distinction, not surface-level differentiation

Ethical influence frameworks used across all industries

Insights from public and private company CEOs

#1 AMAZON BEST SELLERS

ABOUT THE BOOKS

Influence That Produces Results

INFLUENCE IN ACTION™ for CEOs© with a foreword by Ron Wallace, retired President of UPS International, provides readers with time-tested methods to bring more prospects into their businesses who are pre-disposed to becoming customers and clients.

INFLUENCE IN ACTION™ BRINGS MORE BUSINESS TO ENTREPRENEURS© with a foreword by Sharon L. Roznowski, M.Ed., a proven leader in education, provides readers with the tools they need to attract more business and keep it.

INFLUENCE IN ACTION™ GAINS PROVEN RESULTS AND DRIVES SALES© with a foreword by Forbes Riley, now the $2.5 Billion Host, provides readers with the systems and tools they need to increase sales, revenues and profits.

THE ADVENTURES OF INSURANCEMAN© This marketing and sales piece has earned more fees and commissions on one sale, than the typical life insurance and financial advisor earns in an entire year! Robert J. Smith, MFA can also create custom, innovative and persuasive sales and marketing comics that will drive massive results in every profession.

Whether you lead a startup or a Fortune 500 company, these books provide you with actionable systems that you can implement immediately to attract prospects with bigger budgets, close bigger deals, build lasting business relationships. You will more easily earn repeat business and referrals.

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FAQ

Your Questions, Answered

Who are these books for?

These books are especially written for business owners and professionals who are responsible for driving revenue and building market position. It’s particularly valuable for leaders who want to move beyond traditional sales tactics toward strategic influence that attracts pre-qualified prospects, leads them to buy, keeps them for life, and keeps them referring new business, all along the way.

Is this theory or practical strategy?

Every principle in this book has been tested and refined in real business environments since 1982. The contributing CEOs share specific examples of how they’ve applied these strategies in their own companies, providing you with actionable frameworks you can implement immediately.

Will this work in my industry?

The principles of ethical influence are universal. Our contributing CEOs come from healthcare, technology, logistics, professional services, and more. The frameworks adapt to any industry because they’re built on fundamental human psychology and decision-making patterns.

Is the persuasion ethical?

Absolutely. This book focuses on ethical influence—strategies that create genuine value for both parties. We believe sustainable business success comes from helping prospects make better decisions, not from manipulation. Every technique in this book is designed to build trust and long-term relationships.

How is this different from other business books?

Most business books offer either academic theory or motivational content. INFLUENCE IN ACTION™ for CEOs provides specific, tested methodologies from executives who have used them to build successful companies. This #1 Best Seller focuses on real distinction rather than mere differentiation—helping you become the obvious choice rather than just another option.

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Wisdom

From Leaders

Henry Ford

"You can't build a reputation on what you are going to do."

Thomas A. Edison

"Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success."

Walt Disney

"We want something educational, something to keep the family together that would be a credit to the community, to the country as a whole."

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About the Authors

Meet the Authors

Twelve distinguished leaders share their proven strategies for ethical influence and business success.

ROBERT J. SMITH, BBA, MFA

Author & Multi-Million Dollar Producer

Robert J. Smith is a multi-million-dollar producer and top-tier performer across financial services, media, and corporate leadership, with a career defined by #1 rankings, record-breaking results, and cross-industry mastery. He began his career as a #1 Ranked Home Market Merchandiser for Coca-Cola, then became the fastest Financial Advisor in John Hancock history to earn both the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations. He later broke all standing sales production records at BankAtlantic/BB&T and led North America and the world in production with Manufacturers Life, Mutual of New York (MONY), AXA Financial, and The Equitable.

Amber R. Carlson

CEO & Founder, ARCHway Learning Solutions | Bestselling Author | Leadership Development Expert

Amber R. Carlson is a seasoned leadership expert with over a decade of experience helping organizations build capable, resilient, and accountable teams. As CEO and Founder of ARCHway Learning Solutions, she designs award-winning learning experiences used across healthcare and manufacturing—industries where clarity, compassion, and execution matter most. Recognized as a Top Learning Experience Evolutionist and Learning & Development Mentor of the Year, Amber is trusted by executives who want real behavior change—not surface-level training.

Loreta Tarozaite

Founder & CEO, Loreta Today | Global Corporate Marketing Leader | Fractional Chief of Staff & CMO

Loreta Tarozaite is trusted by executive teams when clarity breaks down and growth stalls. As a fractional Chief of Staff and CMO, she embeds directly into organizations to align people, operations, and brand—turning complexity into execution. She has led global storytelling for brands like Sandisk and Western Digital and currently heads global marketing for Phison, where she built the function from the ground up and launched AI-driven initiatives.

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Contents

What's Inside Influence in Action™ for CEOs

Twelve CEOs. Twelve real-world lessons. Each chapter reveals how influence actually works when the pressure is real, the stakes are high, and the outcomes matter.